Data Collection &
Approaches
In the realm of marketing research data collection, IDI Researcher stands as a top-tier service provider. We guarantee precision and strictly avoid any slippage in the timeliness of your critical data collection efforts.
Our end-to-end service encompasses strategic planning, technical documentation, technology mapping, comprehensive field surveys, and final reporting. By centralizing these complex processes, we ensure that all data-related tasks are efficient, manageable, and actionable for your team.
Qualitative
Qualitative approaches bring unrivaled depth to data. Our multidisciplinary team has fully mastered the qualitative process to deliver the brightest insights for your business:
- Set-up (to elaborate the discussion guide)
- Recruitment, incentive and moderation by experienced qualitative specialists
- Simultaneous translation / transcripts and translation from local language to English / French
- Analysis, reporting and recommendation
Our facilities are equipped with state-of-the-art viewing rooms and audio-taping equipment.
- Offline Focus Group
- Online Focus Group
- In-Depth Interviews
- In-Home Visit Interviews
- In-Home Concept Testing
- Shop-Along
Quantitative
Our specialists help formalize your surveys objectives into clear and structured questionnaires. We build the most accurate and representative sample to meet your needs.
Our in-house supervisors, researchers, analysts and consultants teams will handle the whole survey process: questionnaire conception and editing, data-entry, data-processing, analysis, reporting.
- PAPI (Pen and Paper Interviews) — large scale surveys through in-home door-to-door, street or mall intercept
- CAPI through tablets or laptops
- Online Surveys
- Central Location Test (CLT)
- CATI (Telephone Surveys)
Field Observation
Field observation is one of the richest sources of data. IDI Researcher has built, over two decades, a very strong expert team for all kinds of field observation techniques across the MENA region.
- Price Monitoring in most of the industries: hypermarket / supermarket / appliances, FMCG, fashion and apparel, automotive, restauration, real estate, ...
- Retail Census and Store-Check
- Retail Audit
- Flow Enumeration and Analysis: traffic road, traffic mall / store, ...
Desk Research
Years of research experience allow us to capitalize on our in-depth knowledge center. IDI Researcher maintains a continuously updated resource base to deliver the most accurate and relevant secondary data for your business needs.
Our desk research capabilities cover a wide range of information sources and industry verticals, ensuring your decisions are backed by verified and up-to-date intelligence.
- IDI in-house data center with regularly updated industry databases
- Monographs and official government data sources
- Professional associations and trade body publications
- Sector-specific reports across MENA markets
- Academic research, white papers, and syndicated studies
